BERUBE CAPITAL LLC is a privately owned, independent commodity trading and investment firm. We serve primary producers, refiners, buyers, resellers and end-users — focused on long-run partnerships rather than one-off transactions.
BERUBE CAPITAL LLC launched on the day its founder completed the research and backtesting that proved the firm's edge. Built from Nairobi, the firm began as a focused, AI-driven gold (XAUUSD) trading desk — the SAS CANOLA REVERSAL cBot — and is expanding into more metals as the research justifies it. Every transaction we execute is backed by disciplined, model-driven risk management.
We are not a bank and not a fund-of-funds. We are a commodities trading and investment research firm: we research markets, engineer systematic strategies, and connect global producers, refiners and end-users. That clarity is what our counterparties and research partners rely on.
Illustrative desk activity by commodity class
To engineer consistently profitable commodities trading through AI-driven strategy — turning global market intelligence into disciplined, risk-aware returns for the firm and its partners.
To be the world's most trusted, AI-powered commodities trading and investment research firm — recognized globally as the standard for intelligent, data-driven performance in gold and beyond.
"Smarter signals. Sharper metals."
Berube Capital — researching commodities with machine precision. Strategy research is run by the CANOLA RESEARCH; the firm's live strategy is the SAS CANOLA REVERSAL gold (XAUUSD) cBot.
BERUBE CAPITAL was founded by Reuben Njihia — an accountant by training, a technologist by instinct, and a systematic commodity trader by practice.
Founder & Managing Partner — BERUBE CAPITAL LLC
Reuben is a Certified Public Accountant (Kenya), a CFA program candidate, and an AI enthusiast who builds algorithmic trading systems at the intersection of finance and technology. He holds a Bachelor's degree in Political Science and Sociology from the University of Nairobi and leads BERUBE CAPITAL LLC full-time as an independent commodities trading and investment research firm, developing its systematic gold (XAUUSD) mean-reversion strategies. His work pairs disciplined, model-driven risk governance with a deep interest in integrating AI and fintech into market strategy.
Reuben has cited Marc Rich — the Belgian-American commodities trader who started in the Philipp Brothers mailroom, pioneered the oil spot market in the 1970s, and built the firm that became Glencore — as an early inspiration for becoming a commodities trader. Rich's career carried a lesson still built into the firm's design: commodities do not require owning the physical asset; they require the nerve to see value where incumbents see only contracts, the discipline to keep losses small and exits clean, and the humility to do business regardless of pride. "Sometimes life is going to hit you in the head with a brick," Rich wrote. "Don't lose faith." That stance — contrarian, disciplined, and faith-preserving through drawdowns — runs through the SAS CANOLA REVERSAL strategy and the firm's risk framework.
Nairobi, Kenya · University of Nairobi · 1,300+ LinkedIn followers
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